WHO WE ARE
Your greatest assets don’t show up on your balance sheet; your team and culture are the building blocks for our future success. Black Lake Capital will help you achieve your goals by putting the right people in the right roles and providing the resources necessary to empower performance.
OUR CORE VALUES
You took your business this far; Black Lake Capital can help you take it further. We look to build on your legacy by strategically aligning with your company’s culture and all that you have worked so hard to build. We understand that your goals go beyond purely the financial, and we believe in supporting the team that has driven your current success. We are flexible in tailoring our partnership style and investing structure to match your unique business.
When your business needs and our capabilities overlap, Black Lake will work tirelessly to achieve your goals. We will draw on our experience of success and exhaust our network to find, motivate, and achieve within your culture. We believe in aligning our investors and your team to the company’s long-term success – balancing near-term cash rewards with longer-term ownership. Winning is contagious, and the rewards are shared by all.
We will listen to the hard-earned wisdom of your team, and we understand that we do not hold all of the answers. We will work with you to create a transparent and consistent structure to define expectations and drive towards long-term goals that are shared by investors, employees, and management. We have lived the challenges of growing a business, and we will join you in overcoming those challenges as we empower your team’s full potential.
A tailored approach.
The personal touch.
Black Lake Capital seeks out multi-year, rewarding partnerships with middle-market technology and innovation-enabled businesses. We can weather the ups and downs of smaller businesses without losing sight of the long-term goals we establish together.
All businesses are unique, and we seek to learn what enables your success. Black Lake does not have a one-size-fits-all partnership approach. We do not use a fixed reporting package. We only ask for operating metrics that management can use to evaluate progress. And while we like to meet new team members, we rely on management’s judgment on the best fit for new hires.
We never forget that every business is a “people business,” and despite their unique challenges, many small, growing companies face similar issues getting the most from their teams:
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Is our team focusing on the highest and best uses of its time?
What can we do to enable our teammates to achieve their very best? Together, we eliminate the administrative tasks that are a drag on your productivity. Sometimes, technology provides the best fix. With other issues, a business can bring in new staff or possibly a third party outside contractor. We collaborate with leadership to make the best choices. No “one size fits all” answer exists, and we want management to make the decision on which employees to hire, so that company culture is protected.
In what ways can a team be enhanced? Will employees’ responsibilities change as the business evolves?
What are our five-year goals, and what will the organization look like at that point? We start by filling out the future roles and responsibilities of the team once it achieves our shared vision. Then we begin making tomorrow’s hires today. Finding the best people is a company’s greatest challenge. We set ourselves up for success and find the best candidates by clearly articulating our needs far down the road.
How will we train and incentivize new hires five years down the road?
Black Lake Capital believes in long-term partnerships. We want to be here for the companies we work with, today and years from today. The employees hired tomorrow will not have the same needs or strengths as the employees who got hired in the early stages. Our teams evolve to meet the challenges of their growing businesses.
Too often, business owners have already spotted the ideal growth opportunities, but lack the time, strategic framework, and financial resources to capture these opportunities. We help remove these obstacles while providing a clear pathway to achieving your goals.
Our focus puts people first. Not every goal of a business owner is a financial one, and our responsibility is to learn what has driven a company’s success before working with leadership to craft a roadmap to further accelerate growth. With each of our partners, Black Lake aims to find the ideal track to superior results—results that excite investors, owners, and employees.