by BrandIron | Jul 21, 2025 | APS, Blog, Connected Planning & Fulfillment, Data & AI, SCA
If you’ve spent any length of time in demand planning, you know the drill: Forecasts built on historical data, endless Excel manipulation, and the elusive white whale of “the perfect plan.” I bet you’ve also noticed how much the supply chain planning landscape has...
by BrandIron | Jul 14, 2025 | A5, Case Study, Resources, Sales Performance Management, Salesforce, SPIFF
Growing a food delivery business is tough enough without your sales incentive program working against you. But that’s exactly what happened to one of Canada’s biggest food delivery companies. They were scaling fast, adding new territories and partners left and right,...
by BrandIron | Jul 11, 2025 | AI, Artificial Intelligence Service, Macrosoft, New Technology and Trends
Artificial Intelligence (AI) has swiftly moved from science fiction to a core part of our daily lives. From powering search engines to driving cars and diagnosing diseases, AI systems influence decisions that affect millions. Yet, alongside this progress comes a...
by BrandIron | Jul 9, 2025 | Blog, Data & AI, SCA, Supply Chain Strategy & Transformation
Have you heard the Yogi Berra quote that “It’s tough to make predictions, especially about the future”? This is the unfortunate reality of New Product Introductions (NPI). Far too often NPI result in a costly gap between what you thought was going...
by BrandIron | Jul 2, 2025 | A5, automation, Blog, Managed Services, Marketing Cloud, Resources
Sarah, a marketing lead for an electrical equipment manufacturing company, called us in a panic. Email open rates were down to 12%, while text messages were performing with over 60% click-throughs. Her CEO wanted results. She had no answers.Sound familiar?Today’s...
