The podcast explores Black Lake’s successful investment in SpinnakerSCA, a provider of supply chain technology services. Publicis Sapient, the digital transformation arm of the Publicis Groupe, the world’s second largest communications firm, acquired SpinnakerSCA in March 2024. The podcast episode includes John Sharkey, CEO of SpinnakerSCA, and Evan McCaig, Founder of SCA Path, as well as Joe Rodgers, Managing Director of Source Capital, a provider of debt and equity co-investment in the transaction.
Choosing the Right Fit: What to Look for in a Customer Communication Management Platform
Modernizing Your Customer Communication Management (CCM) Platform is no longer a luxury but a necessity for any business aiming to stay competitive and relevant. As customer expectations evolve, businesses must adopt advanced CCM solutions that not only streamline communication but also personalize interactions, enhance customer experience, and ensure compliance with regulatory standards. However, with a plethora […]
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Partnering for Success: When to Use IT Staffing Agencies
The competition between organizations within modern technology landscapes creates an ongoing requirement to find and keep skilled IT experts through effective and quick methods. Fast-moving digital transformation requires companies to use skilled professionals who can start executing projects effectively from the beginning. Working in partnership with staffing agencies provides organizations with decisive business benefits. Today’s […]
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Measuring Success: KPIs for Your Process Automation Initiatives
The highly competitive market demands that organizations consider automation a crucial strategic requirement. Organizations across industries dedicate substantial financial resources to implementing Robotic Process Automation (RPA) transformation and intelligent automation alongside numerous automation technologies to achieve operational effectiveness, lower operational expenses, and expandability. Business success accuracy stems from tangible outcomes resulting from deployed technologies rather […]
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Reinventing the Front Office: How Mythics Made Work Easier with Salesforce, Certinia, and MuleSoft
Working with a mix of hardware, SaaS, and professional services is complicated. Teams get stuck in silos. Paperwork piles up. And when you’re growing fast like Mythics (a public-sector innovation leader), these problems only get worse. Mythics faced real headaches: marketing campaigns that didn’t connect with sales, slow and inefficient quoting procedures with high degrees […]
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Spinnaker SCA Announces Sponsorship of CSCMP Chicago Roundtable
Chicago, IL — April 28, 2025 —Spinnaker SCA, a Publicis Sapient company and a leading provider of supply chain strategy, planning, and execution consulting services, announced today its commitment as an Annual Sponsor of the CSCMP Chicago Roundtable, further strengthening its investment in the advancement of the local supply chain community.
Getting Started with Generative AI in Salesforce: A Step-by-Step Guide
In today’s digital-first landscape, integrating advanced technologies into core business processes is no longer optional — it’s essential. One of the most transformative forces reshaping Customer Relationship Management (CRM) systems is Artificial Intelligence (AI). Specifically, generative AI in Salesforce and predictive AI in Salesforce are unlocking new efficiencies, personalized customer experiences, and data-driven decision-making capabilities. At Macrosoft, we understand […]
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Black Lake Capital Named One of the Top 50 Tech Investors of 2025 by Axial
We’re excited to share that Black Lake Capital has been recognized on Axial’s prestigious list of the 2025 Top 50 Lower Middle Market Technology Investors & M&A Advisors. This acknowledgment reinforces our ongoing commitment to supporting innovation-driven...
From Silos to Synergy: Building a Unified Customer View with Salesforce Data Cloud
Customer data is one of the most valuable assets a company can possess. Every interaction—whether it’s a purchase, a service inquiry, a social media comment, or an email click—offers a piece of a much larger puzzle. Together, these data points form a treasure trove of insights capable of driving smarter decisions, deeper relationships, and competitive […]
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Accelerating Service Execution: How Classy Llama Streamlined Operations and Boosted Profitability with Certinia
Running a fast-growing professional services business isn’t easy. When things move quickly, it’s all too common for sales, delivery, and finance to end up working in silos—making promises, doing their best to keep them, and trying to make sense of the numbers afterward. That’s exactly what was happening at Classy Llama, a digital commerce agency […]
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Why Change Management: Technology alone is not digital transformation
Change management is the unsung hero of digital transformations
Healthcare and life sciences, like many other industries, can no longer overlook the need for digital transformations. In an environment defined by squeezed margins, volatile demand, regulatory complexity, and patient-critical delivery windows, many companies like Merit Medical are investing aggressively in planning technology.